Consulting Strategic Planning / Branding & Advertising / Training

We help you define, clarify, and focus on your vision, goals and objectives – not only what, but how.  We create and document a strategic plan for production, media placement, donor development, and expansion. We discover areas of need, provide solutions from BMCFerrell, and connect you with other expert service providers. We evaluate your people, processes, and outreach, and always look for ways to improve stewardship of resources and the effectiveness of your programs.

Production Creative / Program Design / Product Development

We provide a wide range of creative production and post-production services, including format and script writing, editing, product development, offers, graphic design, and additional services. Whether your strength lies in television, radio, books and print projects, interactive and social media, or any other form of communication, we can serve as your production team or enhance your existing media team.

We are on a mission to pioneer new program formats, bring innovation, and explore creative techniques that transform the way God’s Word is presented to the world.

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Media Services Market Research / Placement / Response Analysis

We help define your target audience and create a customized media plan to reach them more effectively.  We place media and advertising in all forms, including television, radio, print, outdoor, and internet. We will execute your plan by negotiating with stations, networks, and providers to deliver strategic timeslots and positioning at the best possible rate.

We also fight to secure added value through promotional spots, bonus airings, program listings, and other enhancements.  We relieve you of the headaches of traffic issues, accounting work, and troubleshooting on a daily basis.

We will present and analyze ratings information (when available) and combine response data to evaluate results. As we learn together, we can then expand and adjust to maximize your reach.