A new study reveals an interesting and effective way for churches to bring their message to a local audience utilizing a worldwide platform.
The study from Online Publishers Association www.online-publishers.org titled Local Online Media: From Advertising to Action determined that community portals and newspaper and television websites provide the most satisfying local information. About 45% of the website visitors “act on local ads.”
This is good news for churches looking for an effective, low-cost method of advertising to an active audience. Typically the ads on these websites are relatively inexpensive. If a church is already advertising with a newspaper, magazine or television station, the internet advertising can be added at little or no additional cost.
The study showed that this type of advertising tops other methods, such as yellow pages, city guides and classifieds, in the “trust” factor.
“Visitors to local media sites,” the researches concluded, “are more likely than visitors to other sites to take action after seeing local ads: from making purchases to visiting sites and stores.”
Churches looking for new ways to drive people to their weekly services or broadcast services should consider advertising through these local internet sites. Given that viewers are already online when seeing these ads, churches with internet-only broadcasts could also benefit with relevant and targeted messages.
Contact BMCFerrell for help in implementing a local online advertising campaign.