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7 KEY Factors to Improve Your Direct Response Campaign
by
BMCFerrell
Tuesday, May 5 2009 in
Interesting
|
0 Comment(s)
A
dd Value– Focus the message on
your audience
; don’t just talk about yourself.
D
eliver an offer they can’t refuse – Give your audience
something of value
.
I
deas must be BIG – Stir a reaction to
act NOW
.
R
ight audience target – Identify
common characteristics
in your
current customers
and you will know who you can reach next.
E
xperts needed – Put your best foot forward by
engaging professionals
who are leaders in their field.
C
redibility is key-
Use facts & testimonials
to establish your claims.
T
est results –
Continually evaluate
to discover what works & what needs revision or elimination.
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Ben Ferrell
BMCFerrell
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Randy Robison & Randal Taylor
Scott Peck
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Come on in, the water’s fine!
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Casting the Net...
7 KEY Factors to Improve Your Direct Response Campaign
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