7 KEY Factors to Improve Your Direct Response Campaign
- A dd Value– Focus the message on your audience; don’t just talk about yourself.
- D eliver an offer they can’t refuse – Give your audience something of value.
- I deas must be BIG – Stir a reaction to act NOW.
- R ight audience target – Identify common characteristics in your current customers and you will know who you can reach next.
- E xperts needed – Put your best foot forward by engaging professionals who are leaders in their
- C redibility is key- Use facts & testimonials to establish your claims.
- T est results – Continually evaluate to discover what works & what needs revision or elimination.