The NRB conference (National Religious Broadcasters) is well known to many in the Christian non-profit media field here in the U.S., but the conference held by COICOM - Confederación Iberoamericana de Comunicadores y Medios Masivos Cristianos (Ibero-American Confederation of Christian Communicators and Media) may be new to those not acquainted with Hispanic Christian media.
COICOM was formed in 1992, in Santa Cruz, Bolivia. Their goal is to promote excellence and integrity in the field of Christian social communication in Latin America and Spanish speaking markets. Since then, they have influenced every aspect of Hispanic Christian media, including TV, radio, print media and new media.
COICOM offers an information network for Christian organizations to promote their message beyond a local congregation. BMCFerrell has worked with many of its members which reach Hispanic markets in the USA and abroad.
Maria Alcalde, with BMCFerrell’s International Media Department, will be a participant on a panel speaking at the 2008 COICOM conference being held in Panama City, Panama, Oct. 7-11. She will join Michelle Ode of Speak the Word Church International and Humberto Bayon on the workshop entitled: How to increase the ability to reach a non-Christian audience and to get religious programming on secular stations.
BMCFerrell has had many successes expanding their clients’ reach to international markets, including pioneer TV penetration in Spanish and Portuguese speaking countries. The company uses opportunities like the upcoming COICOM conference to network with other media venues and to establish beneficial relationships to help increase market share globally for clients.
Maria says, “I’m excited to present this information to the Hispanic attendees at the conference in Panama. BMCFerrell has been effective in working with secular and religious international media in addition to helping our clients tailor their programming and outreach to conform to nuances found within diverse cultures and languages. BMCFerrell artfully blends its vast network of contacts with its awareness of how a specific culture thinks, behaves and speaks. This valuable knowledge enables BMCFerrell to offer our clients and potential clients the means to get results that last.”
Make sure to return to the BMCFerrell site and read the rest of the story in mid-October when Maria returns from her trip to Panama.