“People may doubt what you say, but they will always believe what you do.”
“A great message should create a desire for action. The right media plan should enable that message to be seen, heard, and read at its maximum potential. Ministries are striving to engage with people that would not normally view Christian programming. BMCFerrell is about creating new media models to help ministries tap into mainstream audiences. A new generation of media consumers requires innovation and creativity with evolving strategies around message, programming, and technology. BMCFerrell is excited to leverage our secular brand advertising abilities for emerging ministries.”
Mark comes from the secular world of marketing, advertising and executive consulting. Having worked in a marketing and business development capacity with some of the largest multinational companies as well as having serviced some of the top brand advertisers around the world including Burger King, Sony Pictures, Warner Brothers, Pizza Hut, Coca-Cola, and PepsiCo, Mark draws from a depth of unique experience in media.
Mark focuses on branding, spot advertising promotion, new program development, and global media providing a client-centric approach to BMCFerrell customers.
Mark has seen a new focus on church planting and mission outreach emerging among ministries of all sizes. “The focus is moving from the personality to the mission,” he says. All over the world there seems to be a renewed emphasis to create local community. “This is very exciting,” Mark says, “because it is no longer simply about a ‘one-size-fits-all’ strategy but rather customization to maximize the potential reach.”
Mark established a network of post-production capabilities between key markets in the U.S. and Europe including London, Paris, Madrid, Frankfurt and Rome. He helped create the ability to move spot advertising and movie trailers more quickly using fiber and satellite.
